Partner with us
Reach overseas property buyers when intent becomes action.
Connect your business with an audience researching, planning and progressing towards buying property overseas. Discover where our buyers want to purchase, what matters to them and how Your Overseas Home can help you reach the right people at the right stage.
Audience intelligence informed by real customer profiles, buying intentions and our annual overseas property buyer research.
Bubble size reflects approximate profiles. Audiences overlap and must not be summed.
Reporting date: 4 September 2026. Profiles deduplicated using available client IDs. Not a count of subscribers, marketable contacts or confirmed buyers.
Why partner with YOH?
More than reach. A better understanding of the buyer.
YOH can draw on destination interests, regional preferences, budgets, buying timescales and observed buying activity to support more relevant commercial conversations.
Destination intelligence
Where buyers want to purchase: country and, where recorded, region.
Buyer intentions
Declared budgets, timescales and target dates, where buyers have shared them.
Journey-stage relevance
Signals such as viewing-trip plans help indicate where someone is in their journey.
Relevant commercial opportunities
Better-informed conversations between partners and buyers whose plans fit.
Data coverage varies by profile. Not every contact has every data point.
Explore our audience
Destination-focused audiences, backed by buyer research.
Select a destination to see published audience size, survey interest, verified regional preferences and suggested starting points for partners.
Audience snapshot 4 September 2026 · Survey published 22 September 2026
Destination audiences at a glance
Select a country on the map or use the buttons above. Bubble size reflects approximate profiles. Audiences overlap and must not be summed.
The USA audience (about 3,000 profiles) is not shown on this map of European destinations.
Spain
Rounded to nearest thousand. Destination audiences overlap and must not be summed.
Regional preferences
Verified 2026 survey findings · fieldwork 16 June to 6 September 2026
- Costa del Sol49 of 835 respondents · six-country regional base5.9%
- Costa Blanca47 of 835 respondents · six-country regional base5.6%
Shares of survey respondents, not of YOH database contacts. Percentages with different bases are not directly comparable.
Suggested partnership starting points
Spain · audience insight being validated
Ask our partnerships team for the latest audience breakdown for your market.
France
Rounded to nearest thousand. Destination audiences overlap and must not be summed.
Regional preferences
Verified 2026 survey findings · fieldwork 16 June to 6 September 2026
- Nouvelle-Aquitaine73 of 835 respondents · six-country regional base8.7%
- Provence-Alpes-Côte d’Azur34 of 835 respondents · six-country regional base4.1%
- Occitanie31 of 835 respondents · six-country regional base3.7%
Shares of survey respondents, not of YOH database contacts. Percentages with different bases are not directly comparable.
Suggested partnership starting points
France · audience insight being validated
Ask our partnerships team for the latest audience breakdown for your market.
Portugal
Rounded to nearest thousand. Destination audiences overlap and must not be summed.
Regional preferences
Verified 2026 survey findings · fieldwork 16 June to 6 September 2026
- The Algarve28 of 107 applicable respondents · all sections combinedPending final source reconciliation26.2%
Shares of survey respondents, not of YOH database contacts. Percentages with different bases are not directly comparable.
Suggested partnership starting points
Portugal · audience insight being validated
Ask our partnerships team for the latest audience breakdown for your market.
Italy
Rounded to nearest thousand. Destination audiences overlap and must not be summed.
Regional preferences
Verified 2026 survey findings · fieldwork 16 June to 6 September 2026
- Tuscany, Emilia-Romagna and Umbria23 of 835 respondents · six-country regional base2.8%
Shares of survey respondents, not of YOH database contacts. Percentages with different bases are not directly comparable.
Suggested partnership starting points
Italy · audience insight being validated
Ask our partnerships team for the latest audience breakdown for your market.
Greece
Rounded to nearest thousand. Destination audiences overlap and must not be summed.
Regional preferences
Verified 2026 survey findings · fieldwork 16 June to 6 September 2026
- Crete20 of 82 applicable respondents24.4%
Shares of survey respondents, not of YOH database contacts. Percentages with different bases are not directly comparable.
Suggested partnership starting points
Greece · audience insight being validated
Ask our partnerships team for the latest audience breakdown for your market.
Cyprus
Rounded to nearest thousand. Destination audiences overlap and must not be summed.
Small sample. Treat as directional.
Regional preferences
Verified 2026 survey findings · fieldwork 16 June to 6 September 2026
- Paphos27 of 40 applicable respondentsSmall sample, directional only67.5%
Shares of survey respondents, not of YOH database contacts. Percentages with different bases are not directly comparable.
Suggested partnership starting points
Cyprus · audience insight being validated
Ask our partnerships team for the latest audience breakdown for your market.
USA
Rounded to nearest thousand. Destination audiences overlap and must not be summed.
Regional preferences
Regional findings for USA are being validated. Ask our partnerships team for the latest breakdown.
Suggested partnership starting points
USA · audience insight being validated
Ask our partnerships team for the latest audience breakdown for your market.
All destinations · recently added cohort
Profile completeness and readiness signals. Not country-specific.
Snapshot 4 September 2026
“Purchase within 12 months” is declared intent, not confirmed progression.
The overseas buyer journey
Reach people at the stage where your service matters.
Select a stage to see typical signals and the services that may be relevant. These are conceptual stages, not independently validated population percentages.
Typical signals · Researching
- Reading guides and comparing destinations
- Early questions about where and what to buy
Potentially relevant services
Typical signals · Planning
- Declared budget and timescale
- A shortlist of countries or regions
Potentially relevant services
Typical signals · Active
- Regular property searching
- Saved properties or shortlisted areas
Potentially relevant services
Typical signals · High intent
- Confirmed viewing trip
- Comparable real-world evidence
Potentially relevant services
Typical signals · Proceeding
- Offer made or reservation paid
- Legal checks under way
Potentially relevant services
Typical signals · Completed
- Purchase completed
- Moving in or preparing to let
Potentially relevant services
Advertising opportunities
Find the right way to reach your next customers.
Six ways to work with YOH. Availability, targeting and format are confirmed with our partnerships team for each campaign.
Qualified introductions
Introductions to buyers whose stated plans match your market and services.
Suits: Estate agents, developers and professional service providers
Discuss this opportunitySegmented content campaigns
Sponsored editorial and email content placed in front of relevant destination audiences.
Suits: Brands building awareness with buyers in a specific market
Discuss this opportunityWebinars and virtual events
Educational sessions and exhibitor presence at YOH live and virtual events.
Suits: Lawyers, advisers, agents and developers with expertise to share
Discuss this opportunityAlways-on journeys
Ongoing presence within buyer guidance journeys, matched to stage and need.
Suits: Service providers relevant at a recurring point in the journey
Discuss this opportunityRegional or market campaigns
Campaigns focused on a country or region where buyers have expressed interest.
Suits: Agents and developers with a defined geographic focus
Discuss this opportunityAudience insight projects
Research and insight into buyer intentions for a market or service.
Suits: Partners planning market entry or product development
Discuss this opportunityNo prices, guaranteed enquiry volumes, exclusivity or inventory are implied. Targeting fields depend on data availability and consent.
2026 buyer research
Understand what overseas buyers really want.
YOH Annual Buyer Survey 2026. Fieldwork 16 June to 6 September 2026. 1,107 completed responses. Self-selected sample, not nationally representative.
of prospective respondents had not yet booked a viewing trip.
Many buyers are still working out where, what and how. That leaves room for clear guidance, property discovery and relevant professional support earlier in the journey.Base: 990 prospective buyers. Self-selected sample.
First-choice destination
Base: all 1,107 respondents. Scale 0 to 30%.
Budget distribution
Base: 640 property-buying respondents
- Below €200,00043.0%
- €200,000 to €299,99923.0%
- €300,000 or more31.3%
- Prefer not to say2.8%
Published bands: 43.0% below €200k and 65.9% below €300k (422 of 640). Shares may not total 100% because of rounding.
Buyer preparation and concerns
Base: 990 prospective buyers
Selected regional insights
- Nouvelle-Aquitaine, France73 of 835 · six-country base8.7%
- Costa del Sol, Spain49 of 835 · six-country base5.9%
- Costa Blanca, Spain47 of 835 · six-country base5.6%
- The Algarve, Portugal28 of 107 applicablePending final source reconciliation26.2%
- Crete, Greece20 of 82 applicable24.4%
- Paphos, Cyprus27 of 40 applicableSmall sample, directional only67.5%
Different bases, so not directly comparable. Not shares of YOH database contacts.
Where respondents live
Country of residence, not nationality.
Survey results reflect a self-selected group of respondents and do not represent all overseas property buyers.
Webinars and virtual events
Meet buyers who have chosen to show up.
Events generate declared interest signals, such as registrations, attendance, questions and appointment requests, that help partners understand who is ready to talk.
- 1Before the eventRegistrations and pre-submitted questions show declared interest by destination and topic.
- 2During the eventAttendance, live questions and exhibitor engagement reveal what buyers want to know now.
- 3After the eventAppointment requests and follow-up conversations can be passed to relevant partners, subject to consent.
Commercial evidence
Partnerships measured by meaningful outcomes.
We agree the measures that matter with each partner. These are proposed KPIs and reporting capabilities, not historical results.
Find your advertising solution
Three questions. A clear starting point.
Transparent rules based on your business type and objective, with no invented audience counts and no black-box algorithm.
Not sure where to start? Tell us about your goals in the enquiry form below and our partnerships team will suggest a starting point.
What type of business are you?
What do you want to achieve?
Which market are you focused on?
Frequently asked questions
Clear answers before you get in touch.
How large is the YOH audience?
As at 4 September 2026, YOH holds more than 100,000 identifiable profiles, with more than 22,000 new profiles added in the previous 12 months. Profiles are deduplicated using available client IDs. The figure is not a count of subscribers, marketable contacts or confirmed buyers.
Can campaigns target specific countries or regions?
Where the data allows, yes. We can draw on destination interest across our six principal European destinations and, where recorded, region. Targeting fields depend on data availability and consent, and not every profile has every data point.
How do you assess buyer intent?
We prioritise observed buying activity over passive engagement. A confirmed viewing trip says far more than opening an email. Declared budgets, timescales and target dates add context, where buyers have shared them.
What advertising opportunities are available?
There are six: qualified introductions, segmented content campaigns, webinars and virtual events, always-on journeys, regional or market campaigns and audience insight projects. Availability, targeting and format are confirmed with our partnerships team for each campaign.
Can I reach buyers planning viewing trips?
Viewing-trip plans are one of the signals we can hold, where buyers have shared them. Whether a campaign can use them depends on data availability and consent, so ask our partnerships team what is possible for your market.
How are campaigns measured?
We agree the measures that matter with each partner. Examples include qualified contact rate, appointment rate, enquiry quality and opportunity progression. These are proposed KPIs and reporting capabilities, not historical results.
Can I request exclusive arrangements?
No opportunity on this page implies exclusivity. If it matters for your market, raise it with our partnerships team, as availability depends on existing commercial arrangements.
Does every audience profile have permission to receive marketing?
No. Our audience figures count identifiable profiles, not marketable contacts. Which profiles a campaign can reach depends on data availability and consent.
How do I become a partner?
Complete the enquiry form below and tell us where you operate, who you want to reach and what you want to achieve. Our partnerships team will come back to you to discuss the relevant audience and available opportunities.
Partner enquiry
Let’s find the right audience for your business.
Tell us where you operate, who you want to reach and what you want to achieve. Our partnerships team can help you explore the relevant audience and available opportunities.
- Where you operate
- Who you want to reach
- What you want to achieve
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