Turning your Florida home into a successful holiday rental is easy and profitable – but only if you get the details right. From licences to management, here’s how to make your investment work hard when you’re not there.
Florida remains one of the most popular destinations for British buyers, and with a record 34.4 million visitors in the second quarter of 2025, short-term rentals are in high demand. If you already own a home in the Sunshine State – or plan to – renting it out when you’re not there can offset running costs and create a steady income stream. The process is simple once you understand the rules.
Follow these five key steps to rent your Florida property safely, legally and profitably.
1. Choose a property that appeals to holiday renters
Before signing on the dotted line, think about what will make your property stand out to visitors. Most tourists head to Florida for sunshine, beaches and the theme parks, so location is everything. Proximity to Disney World, Universal Studios or coastal areas such as Naples, Sarasota and Fort Lauderdale can dramatically boost demand and weekly rates.
Space and amenities also matter. Families often look for three-bedroom villas with pools, while couples may prefer modern apartments near shops and restaurants. Research existing listings on platforms such as Airbnb or Vrbo to see which areas attract the most bookings and what similar properties are charging. If a home needs upgrades to meet guest expectations, factor those renovation costs into your overall budget.
2. Understand the local laws and restrictions
Florida’s property rental rules vary by county and city, so make sure you know what applies to your area before listing your home. Some local governments set minimum stay requirements or restrict short-term rentals in residential zones.
If your property lies within a Homeowners Association (HOA), you’ll need to check its rules too. Many HOAs limit or prohibit subletting, and fines for breaches can be steep.
An independent real estate lawyer familiar with Florida property law can review local regulations, explain licence obligations and ensure your paperwork is watertight before you accept your first guest.
3. Apply for the right rental licence
Anyone renting out a property for short stays in Florida must apply for a hotel or motel lodging licence through the Department of Business and Professional Regulation. The home will be inspected to ensure it meets state safety standards, including smoke alarms, pool fencing and emergency lighting.
Fees depend on the county, property size and time of application. Expect to pay around $50 (£41) for the application itself, plus an annual or half-year licence fee. You’ll also need to collect and remit Florida’s sales and tourist development taxes from your guests. A local accountant or management company can help you stay compliant.
4. Hire a professional management company
Unless you live nearby, managing a holiday rental from overseas can be challenging. A good property management company will handle bookings, marketing, guest communication and maintenance, which takes the pressure off you. They can also arrange cleaning, linen changes and check-ins, keeping your property guest-ready at all times.
When choosing a company, check their commission rates, guest screening policies and whether they collect security deposits on your behalf. Those deposits can cover minor damage or breakages without the hassle of an insurance claim.
Having someone local who can respond quickly to issues will protect both your income and your reputation.
5. Protect your investment
Insurance is essential for anyone renting property in Florida. A standard homeowners policy won’t usually cover short-term lets, so ask your insurer about specific vacation-rental coverage. These policies can protect against guest damage, liability claims and loss of income if the property becomes temporarily uninhabitable.
It’s also worth reviewing hurricane and flood coverage – vital in coastal or low-lying areas.
With the right insurance and local management in place, you’ll have peace of mind that your investment is protected year-round.
Summary
Renting Florida property can be a rewarding way to offset costs and build long-term value in one of America’s most visited states. By choosing the right home, following the rules and working with trusted local experts, you can enjoy both the lifestyle and the financial benefits that come with owning a home in the Sunshine State.
